Advertising in the school

Norway's Minister of Education and Research, Øystein Djupedal, is banning commercial advertising in the Norwegian school.

It's a pragmatic ban; Djupedal states that he doesn't want to see advertising in school books, but he says he accepts that pupils are exposed to advertising when surfing the net for educational purposes.

But here's a dilemma for you; what if I sell your pupil an online, digital school book, can I freely put advertising in it?

Probably not. My interpretation of this is that whatever resources that are under the schools control (think procurement) should not contain commercial advertising. So no "Google Apps Education" for our pupils then?

Here's the story: (in Norwegian)
http://www.nrk.no/nyheter/innenriks/1.2150726